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Perspective Analysis.
Helps you step back, see clearly,
and move forward with confidence.
Perspective Analysis is our flagship framework for SMEs — designed to help businesses take a clear, honest look at what’s really going on, and make sharper, more strategic decisions as a result. Built around 180 data points, it gives you a structured view of your current position and future potential, covering everything from leadership and operations to people and customer experience.
But this isn’t just about reflection — it’s about forward motion. The process creates a focused, agile action plan that sharpens priorities and builds real momentum. And because day-to-day pressures can quickly pull focus, regular re-scoring — quarterly or every six months — is built into the approach. It helps teams reset the agenda, track progress, and stay aligned on the bigger picture, so you’re not just reacting, but moving with purpose.
Perspective Analysis is available in three tailored versions — Business Planning, Brand & Marketing, and Charity & Not-for-Profit — and delivered at three different levels, depending on the depth of insight and support you need.
Perspective Analysis
Business.
For ambitious SMEs ready to get focused.
This Perspective Analysis is designed to support founders and leadership teams who are growing quickly, navigating change, or struggling to see the wood for the trees. Using our 180-point framework, we take a comprehensive look at your strategy, performance, people, operations, goals, and more — giving you a clear sense of what’s working, where the friction is, and how to move forward.
It’s ideal when you need a moment of reset — whether you’re planning ahead, reacting to market shifts, or simply trying to make better decisions with limited time and headspace. We help you reconnect with the big picture, prioritise what matters, and put a plan in place that feels both focused and achievable.
Perspective Analysis
Brand & Marketing.
For brands that want to show up smarter.
This Perspective Analysis explores how your brand and marketing are performing across twelve key areas — six for brand and six for marketing. We look at everything from market orientation, data and pricing to product, communications, strategic planning and commercial impact. Using our 180-point framework, we assess whether your brand is clear, distinctive and relevant — and whether your marketing is genuinely supporting your growth goals.
It’s ideal for SMEs that are rebranding, scaling up, or simply questioning whether their marketing is working hard enough. We bring a strategic eye, a fresh external perspective, and practical recommendations to help you sharpen your story and invest your time and budget where it matters most.
Perspective Analysis
Not-for-profit.
For purposeful organisations that need clarity and support.
This Perspective Analysis is tailored to the unique challenges of not-for-profit teams — where energy, impact and intention are often high, but capacity, clarity and confidence might be stretched. Using our 180-point framework, we explore your strategic direction, operations, communications, leadership and team experience.
Whether you’re preparing for a new strategy cycle, rebuilding after change, or trying to bring internal focus in line with external mission, this process helps uncover what’s working well, what’s draining your time and energy, and where to focus next to lead with greater clarity and purpose.
Get stuck in.
Option one | The Reset Day | £1,500
Great for: Strategic time out, early-stage planning, or when you need to break the cycle and move forward. A sharp, focused half-day session with your leadership team — working through 180 key data points to build a shared view of what’s working, what’s stuck, and where to focus next. Comes with a top line score and action plan.
Option two | The Rest Day, Report & Actions | £2750
Great for: Teams who want clarity and a solid starting point for change.
Everything from the Reset Day, plus a detailed written report outlining strengths, risks and priorities — helping you turn insight into clear next steps.
Option three | Reset Day, External View, Report & Actions | Starts at £4,500
Great for: Businesses gearing up for growth, repositioning, fundraising or major change.
Includes the full session and report, plus external research, competitor review and customer feedback to deepen your insight and sharpen your strategy.
