Welcome to equipt.

The home of smarter strategies & support for SMEs.

SMEs power the economy, but when it comes to strategy, structure and support, too many are left to figure it out alone. That’s where we come in. Equipt helps ambitious SMEs grow with clarity and confidence. We take the smartest thinking from the world’s best brands and combine it with tools we’ve developed specifically for growing businesses, including our flagship Perspective Analysis tools. The result? Practical, tailored support that cuts through the noise and drives meaningful progress.

Smarter service packages.


We focus on three key areas: business consultancy, brand & marketing, and training & mentoring. Each one delivers value on its own but together, they create a strong foundation for long-term, sustainable growth. Whether you need sharper strategy, stronger positioning, or the skills to take things up a level, we’ll help you bring it all together.


We also offer specialist consultancy for marketing agencies helping them scale smart, refine their offer, and stay relevant in a crowded market.

Smarter insights, planning & action.


At the heart of our business is Perspective Analysis. A suite of tailored tools designed to help organisations view their operations from new angles, identify growth opportunities, and address challenges. These tools provide actionable insights to enhance performance and drive success. Whether you’re looking to refine your business model, strengthen your brand presence, or develop a comprehensive business plan, Perspective Analysis offers a structured approach to achieving your objectives.


Our packages range from a simple Reset Day, a focused, high-impact session to help you step back and uncover fresh opportunities, to more in-depth strategy and support options. Whether you need a one-off spark of clarity or a full deep-dive into your market, customers and business direction, there’s a version of Perspective Analysis to suit where you are now.

MORE ABOUT PERSPECTIVE ANALYSIS

Come along.


We run a series of practical, straight-talking events throughout the year designed to help business owners and teams build confidence, sharpen skills, and learn things they can actually use.


From mastering presentation skills to getting to grips with brand and marketing basics, each session is hands-on, jargon-free, and packed with tools you can take straight back to work. Whether you’re just starting out or levelling up, you’ll leave with clarity, confidence  and probably a few ideas you’ll want to put into action the next day.


FIND OUT MORE ABOUT OUR EVENTS

Our recent work & feedback.

By Nikki Neale May 9, 2025
Digging Deeper: How Perspective Analysis helped this rural play centre uncover new opportunities for growth.
By Nikki Neale May 9, 2025
From Zero to Booked-Out: How Equipt helped launch a stand-out salon brand from scratch - using Perspective Analysis Start-Up
By Nikki Neale May 9, 2025
Fractional Growth Leadership: How Equipt delivered direction, clarity and momentum in a shifting property market.

Latest thinking.

By Becci Pell June 16, 2025
For many small and medium-sized businesses, 'brand' often stops at logos, colours, or fonts. While these visual elements are crucial, they're only scratching the surface of what your brand truly is and can achieve.  In Britain, SMEs represent a staggering 99.8% of all businesses, yet close to 45% unfortunately don't make it past their first five years, which is why it’s critical to build a robust foundation from day one. Shifting our perspective of brand as a mere ‘identity’ to being a strategic and commercial asset, that should weave through every part of business, will help to secure long term success and hopefully beat some of those ‘early days’ odds. Why does this shift in thinking matter so much for long-term growth? It Builds Tangible Value: When you start treating your brand as a commercial asset, something wonderful happens: it’s worth grows! Simply having a consistent presentation across all your platforms can lift your revenue by up to 23%. Strong brands naturally command more market value and can become a real magnet for potential investors. Ultimately, it's about building equity that extends far beyond just your physical assets. It cultivates deep customer loyalty: At its heart, branding is all about building trust and forging a genuine connection. When customers truly trust your brand (roughly 81% need to trust a brand before even considering a purchase), they're far more likely to come back to you repeatedly. Not only do loyal customers spend more, but they're also your biggest cheerleaders, keen to try new offerings and acting as powerful advocates for your business. Just a 5% increase in customer retention can significantly boost profits (normally anywhere between 25-95%!). It Drives Strategic Decisions: When you embrace a commercial view of your brand, it naturally encourages a smarter, data-driven approach. You'll begin tracking how your brand performs, understanding customer sentiment, and pinpointing your market position. This valuable insight unlocks much smarter decisions about your marketing efforts, where you allocate resources, and your overarching business strategy. It Fosters Internal Alignment & Motivation: A strong, clearly defined brand isn't just for your customers; it inspires your team from within. When your employees genuinely understand and believe in your brand's mission and values, they feel a deeper sense of pride and become much more engaged. This, in turn, translates into better performance and an even richer customer experience. It Creates Resilience: Think of a well-established brand as a powerful shield, protecting your business against unexpected market fluctuations and tough competition. It provides the agility to adapt more effectively to changing trends and evolving customer needs, ultimately ensuring long-term sustainability and peace of mind. For any SME aiming for sustained success, embracing this commercial lens for your brand isn't just a nice-to-have – it's fundamental. It's the key that unlocks real growth, builds unwavering loyalty, helps you attract top talent and investment, and ultimately creates a business that's both more resilient and valuable. Your brand is so much more than just how you look; it's how you operate, how you connect, and how you grow. Finally, if you're reading this thinking "it all makes sense but I have no idea where to begin", then get in touch! Our business reset days are designed to help businesses build growth plans, one step at a time.  Send us an email
By Nikki Neale June 10, 2025
Back in the 90s, Sex and the City was a breakthrough. Whatever you think of it now, at the time no one was writing young women as they really were. Flawed, complicated, ambitious, messy, funny, obsessed with friendship as much as relationships, a bit self-absorbed, a lot hopeful. Under the gloss, it felt real. And crucially, it didn’t just reflect culture. It shaped it. Before Carrie Bradshaw, hardly anyone had heard of Manolo Blahnik. After SATC? Sales jumped 300%. No one went to Magnolia Bakery for overpriced cupcakes. One episode later? Queues down the road and the global boutique cupcake trend was born. Cosmopolitans weren’t the signature drink of the era until SATC made them so (they’re still bloody good by the way). Bar sales soared, and suddenly everyone was sipping pink cocktails. SATC didn’t just tell stories. It made culture. It sold shoes, cocktails, cupcakes and more, but more importantly, it sold possibility. It put women’s lives, conversations, friendships and experiences centre stage and brands followed the cultural mood it was setting – we all wanted a piece and we felt seen like never before. Which makes it more depressing that And Just Like That, the SATC follow-up, a programme basically about middle-aged women, has landed with such a dull, stereotyped thud. Rabid mums gaming college admissions. Sad single women with cats. Women who’ve ‘given it all up’ to work in charities and don’t start us on the ham-fisted portrayal of anyone and everyone who might be labelled LGBTQIA+. Where’s our moment? Who is writing our lives now? I'm getting to the point, honest.
By Nikki Neale May 9, 2025
I went to a great trends briefing from Mintel yesterday. And while it was packed with data, one thing stood out: there’s not a lot of new out there. Consumers are still cautious, still buying with care, and still leaning on familiar behaviours. This isn’t a market racing ahead. It’s steady as she goes. And that’s exactly why it’s worth paying attention. So we’ve taken the six key signals from Mintel’s update and turned them into something a bit more interactive - think Choose Your Own Adventure, but for your business. Whether you run a consumer brand, a B2B company or an agency, these are the questions worth asking now across your brand, your team, your operations and your commercial foundations.

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