Welcome to equipt.

The home of smarter strategies & support for SMEs.

SMEs power the economy, but when it comes to strategy, structure and support, too many are left to figure it out alone. That’s where we come in. Equipt helps ambitious SMEs grow with clarity and confidence. We take the smartest thinking from the world’s best brands and combine it with tools we’ve developed specifically for growing businesses, including our flagship Perspective Analysis tools. The result? Practical, tailored support that cuts through the noise and drives meaningful progress.

Smarter service packages.


We focus on three key areas: business consultancy, brand & marketing, and training & mentoring. Each one delivers value on its own but together, they create a strong foundation for long-term, sustainable growth. Whether you need sharper strategy, stronger positioning, or the skills to take things up a level, we’ll help you bring it all together.


We also offer specialist consultancy for marketing agencies helping them scale smart, refine their offer, and stay relevant in a crowded market.

Smarter insights, planning & action.


At the heart of our business is Perspective Analysis. A suite of tailored tools designed to help organisations view their operations from new angles, identify growth opportunities, and address challenges. These tools provide actionable insights to enhance performance and drive success. Whether you’re looking to refine your business model, strengthen your brand presence, or develop a comprehensive business plan, Perspective Analysis offers a structured approach to achieving your objectives.


Our packages range from a simple Reset Day, a focused, high-impact session to help you step back and uncover fresh opportunities, to more in-depth strategy and support options. Whether you need a one-off spark of clarity or a full deep-dive into your market, customers and business direction, there’s a version of Perspective Analysis to suit where you are now.

MORE ABOUT PERSPECTIVE ANALYSIS

Come along.


We run a series of practical, straight-talking events throughout the year designed to help business owners and teams build confidence, sharpen skills, and learn things they can actually use.


From mastering presentation skills to getting to grips with brand and marketing basics, each session is hands-on, jargon-free, and packed with tools you can take straight back to work. Whether you’re just starting out or levelling up, you’ll leave with clarity, confidence  and probably a few ideas you’ll want to put into action the next day.


FIND OUT MORE ABOUT OUR EVENTS

Our recent work & feedback.

By Nikki Neale May 9, 2025
Digging Deeper: How Perspective Analysis helped this rural play centre uncover new opportunities for growth.
By Nikki Neale May 9, 2025
From Zero to Booked-Out: How Equipt helped launch a stand-out salon brand from scratch - using Perspective Analysis Start-Up
By Nikki Neale May 9, 2025
Fractional Growth Leadership: How Equipt delivered direction, clarity and momentum in a shifting property market.

Latest thinking.

5 stars
By Nikki Neale July 9, 2025
Most writing about client service follows the same well-trodden path: say yes more. Smile more. Show up and serve. Think Nordstrom, Ritz-Carlton, or any other brand that made its name on “the customer is always right.” And while that works beautifully in retail or hospitality, in a strategic consultancy or marketing agency, it’s completely the wrong model. The best client service doesn’t come from being agreeable. It comes from being useful, honest, commercially aware, sometimes awkward and a little bit brave. SME News just named us Most Innovative Brand Growth Consultancy and gave us an Excellence in Client Impact & Service award, and it’s not because we do whatever we’re asked. It’s because we always try to give the best advice, even when it’s uncomfortable. In honour of our win and for anyone working in or looking for a crack client services team, here’s what we think great client service is really about. Clarity, Not Pleasing Clients don’t need us to agree with them. They need us to make things clear. Clarity is one of the most underrated skills in client service. It means being able to say: here’s what’s in scope, here’s what’s not, here’s what will move the dial, here’s what’s just noise. But to do that well, you need real marketing knowledge and that’s something not every client services person starts with. If you didn’t come from a marketing background or have formal training, it’s on you to learn. Read. Ask questions. Understand the why behind the work. Because without that strategic depth, you risk becoming a project manager, just delivering what the client asked for, rather than what they really need. And right now, that’s a dangerous place to sit. If you’re only executing instructions, AI can do that faster and cheaper. Your value comes from seeing what’s not being said. Reading between the lines. Knowing the market context. Spotting the bigger picture. That’s what clients will pay for and what will set you apart. A brilliant client service lead sets the pace, defines the shape of the work, and keeps everyone pointed in the same direction especially when things get busy or messy! Challenge with Care Good client service means being able to say, “That’s not right.” Internally and externally. Because if we don’t challenge the work, the strategy, or the thinking – who will? Inside the team, that challenge needs to come from a solid place. Not just “the client won’t like blue,” but grounded commercial thinking. If there’s no strong reason to push back, then creative and strategy teams deserve the freedom to be bold and radical. Externally, it’s about equipping the client to be brave, with proof points, with clarity, with the kind of rationale they can use to fight for great work inside their organisation. This is where Radical Candour comes in: care personally, challenge directly. You challenge because you’re invested, because you care enough to stop something going out into the world that isn’t good enough. Junior team members often worry that challenging might upset someone, but real client partnership is about honesty, not harmony. Creative work is a classic example. A client likes two ideas, asks to blend them, and the result is a compromise that feels inoffensive – and completely forgettable. It’s our job to ask the uncomfortable question: “Does this make anyone feel anything?” If it doesn’t, then it’s not doing its job. The role of client service isn’t to protect the relationship at all costs, it’s to protect the impact of the work. When we avoid challenge, we don’t just risk bland output, we also waste time, money, and momentum. Clear, brave, respectful challenge is part of what builds trust. And without it, the work – and the relationship – suffers. Commercial Awareness We’re here to create impact – not just output. For years, agencies have run on time and materials – a model that’s increasingly hard to defend. Not just because it’s clunky or hard to forecast, but because it’s reductive. If someone with 27 years of experience can crack something in a few hours, is that worth less than someone who takes three days? Of course not. But time-based pricing suggests it is. And that’s dangerous – because it erodes the value of experience, judgement, and the very thing clients come to us for. Add to that the fact that most people genuinely don’t know how long things take – a known issue in behavioural science, where planning fallacy and optimism bias skew how we scope, quote, and plan work. And now we’re in a world where systems can do things faster, briefs are changing mid-flight, and the “just get it done” mindset puts pressure on people, not quality. If we don’t reframe how we talk about value, we’ll end up getting cheaper – not better. Commercially aware client service isn’t about becoming salespeople. It’s about getting braver at talking about value. Because yes, clients might say something’s “expensive” – but ask whether it’s worth it, and you’ll often get a different answer. When you can explain why something matters, where it moves the needle, and how it creates return – that’s when trust deepens, budgets unlock, and relationships shift from transactional to strategic. And in marketing especially, this matters more than ever. Because everyone thinks they’ve got a good eye or can use a Canva template, but brand, positioning, strategy and creative direction are serious commercial tools. And when we don’t treat them that way, we end up underpriced, undervalued, and under pressure.
By Nikki Neale July 1, 2025
We’ve spent the last few years analysing SMEs across ten critical areas of growth – from strategy and brand to operations, finance, people and customer experience. It’s part of a tool we built called Perspective Analysis, designed to help businesses grow and build in a more agile, intentional ways. Now that we’ve used it with dozens of founder-led teams, agencies, charities and commercial ventures, the data’s starting to speak. And the same themes keep showing up - they cut across sector, size and leadership style. What’s most interesting is that what holds business back isn’t always obvious, even from the inside. Here are seven of the most common blind spots we’ve uncovered – and what they mean for growth-minded organisations today. 
By Becci Pell June 16, 2025
For many small and medium-sized businesses, 'brand' often stops at logos, colours, or fonts. While these visual elements are crucial, they're only scratching the surface of what your brand truly is and can achieve.  In Britain, SMEs represent a staggering 99.8% of all businesses, yet close to 45% unfortunately don't make it past their first five years, which is why it’s critical to build a robust foundation from day one. Shifting our perspective of brand as a mere ‘identity’ to being a strategic and commercial asset, that should weave through every part of business, will help to secure long term success and hopefully beat some of those ‘early days’ odds. Why does this shift in thinking matter so much for long-term growth? It Builds Tangible Value: When you start treating your brand as a commercial asset, something wonderful happens: it’s worth grows! Simply having a consistent presentation across all your platforms can lift your revenue by up to 23%. Strong brands naturally command more market value and can become a real magnet for potential investors. Ultimately, it's about building equity that extends far beyond just your physical assets. It cultivates deep customer loyalty: At its heart, branding is all about building trust and forging a genuine connection. When customers truly trust your brand (roughly 81% need to trust a brand before even considering a purchase), they're far more likely to come back to you repeatedly. Not only do loyal customers spend more, but they're also your biggest cheerleaders, keen to try new offerings and acting as powerful advocates for your business. Just a 5% increase in customer retention can significantly boost profits (normally anywhere between 25-95%!). It Drives Strategic Decisions: When you embrace a commercial view of your brand, it naturally encourages a smarter, data-driven approach. You'll begin tracking how your brand performs, understanding customer sentiment, and pinpointing your market position. This valuable insight unlocks much smarter decisions about your marketing efforts, where you allocate resources, and your overarching business strategy. It Fosters Internal Alignment & Motivation: A strong, clearly defined brand isn't just for your customers; it inspires your team from within. When your employees genuinely understand and believe in your brand's mission and values, they feel a deeper sense of pride and become much more engaged. This, in turn, translates into better performance and an even richer customer experience. It Creates Resilience: Think of a well-established brand as a powerful shield, protecting your business against unexpected market fluctuations and tough competition. It provides the agility to adapt more effectively to changing trends and evolving customer needs, ultimately ensuring long-term sustainability and peace of mind. For any SME aiming for sustained success, embracing this commercial lens for your brand isn't just a nice-to-have – it's fundamental. It's the key that unlocks real growth, builds unwavering loyalty, helps you attract top talent and investment, and ultimately creates a business that's both more resilient and valuable. Your brand is so much more than just how you look; it's how you operate, how you connect, and how you grow. Finally, if you're reading this thinking "it all makes sense but I have no idea where to begin", then get in touch! Our business reset days are designed to help businesses build growth plans, one step at a time.  Send us an email

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